Jaguar launched its Type 01 electric vehicle in New York on Tuesday, targeting affluent American buyers with a vehicle that exceeds the dimensions of standard UK parking spaces.
The Type 01 measures 5.2 metres long and 2 metres wide. It carries no rear window. The company prices the model starting at £130,000 (approximately $172,000).
Jaguar positioned the launch in New York rather than Europe, explicitly aiming at wealthy technology industry buyers navigating American roads. The vehicle's size makes it impractical for UK parking infrastructure, reflecting the company's shift away from the European market as the centerpiece of its strategy.
The Type 01 marks the conclusion of a two-year rebrand that The Guardian describes as "one of the most scrutinised in automotive history."