Axel Springer, the European media group that bought the Daily Telegraph in June, has begun large-scale redundancies at the newspaper. Staff received notification on Friday morning that as many as 100 positions face elimination, according to newsroom insiders.

The new owners framed the cuts as part of a strategic shift. In an all-company briefing and email, management told staff the Telegraph would transform from a traditional newspaper into what they described as "a global, AI-powered premium media and intelligence business." The company plans to rely increasingly on technology, data and artificial intelligence to "reinvent the reader experience."

The redundancies follow Springer's acquisition of the Telegraph in June. The German-headquartered media company has not disclosed a precise job-loss figure, though internal sources expect cuts to reach close to 100 positions. The announcement came Friday morning via simultaneous briefing and written communication to staff.

No timeline for the restructuring or details about which departments face the deepest cuts have been provided in the available statements. The Telegraph, founded in 1855, has operated as a subscription-based publication in recent years.