Adidas filed a lawsuit in Australia's Federal Court against online fashion retailer White Fox, accusing the company of trademark infringement through use of a four-stripe design on clothing.
Adidas claims White Fox is using a pattern deceptively similar to its distinctive three-stripe trademark and is attempting to trade off Adidas's reputation. The sportswear giant argues the four-stripe branding violates its protected trademark.
White Fox is an Australian online fast-fashion retailer. The case centers on whether the four-stripe design infringes Adidas's established three-stripe trademark protection.
The lawsuit tests the scope of Adidas's trademark rights in Australia and whether a fourth stripe represents sufficient design differentiation to avoid infringement liability.